Suning appliance's history is extremely full of legendary color in itself, and it was recorded as the classical case in the industry textbook. The Top 5 Best Abercrombie & Fitch Promoting Suning become famous from silence is a war--Dinghy VS Eight Fleets, which happened 11 years ago. How Can You Not Mind Remarkable ugg bailey button Zhang Jindong, commander of the battle, was just 30 years. Eight armadas means Nanjing`s eight major electrical distributors at that time. This modern commercial campaign is widely spread, and has become a college marketing textbook's classic case. When we metioned it again, we still can't help applauding for it.Jessica Simpson Bring You to Pair With Most Superior Abercrombie & Fitch
In 1993 turn of summer, it was very hot for the normal people, while at this time a unprecedent cruel bloody commercial battle would be on. The scene are still wandering in Zhang Jindong's mind: ''Eight stores took sudden actions together, it was on SANYO agent air conditionling conference held in Shuangmenlou Hotel.'' As the sponsor, Suning invited many dealers including the eight malls, which have good relationship with Zhang Yadong. When Zhang Jindong made a lecture, the eight CEOs all stood up and exited. Faced with the unexpected situation, Zhang dealt with it with calm and made the speech without a stop.
As a matter of fact, the [feud" between the state-run big malls and the private-owned enterprises with Sunning as the representative had been developed as early as a few years ago. In 1991, Suning House Appliances Company, which had set up for just one year, chose another way, created factory-agent cooperation new model, this model had never been used by any agent before. They pernetrated commercial capital to the suppliers and remitted to the dealers initiatively, thus obtaining the enormous support from producers. At that time, people's hunting for air conditioning was burst out in one night, and Nanjing was continuous in high temperature, and the businessman were almost have sold all goods.
Suning began to show its advantages when the market is short of supply: the factories continuously sent goods to Suning`s warehouse and its price was always lower than that in market. The state-owned eight malls used to planned economy could not bear this provocation, thus collectively forced out Suning. The result, in fact, has been very clear in the very beginning of the competition in despite of the seemingly clear differences in powers. The eight malls were defeated by Sunning which prevailed in the product-support of suppliers. In those years, Suning has achieved the 3 billion Yuan sales, and a year-on-year increase 182%, and gain biggest dealer of air conditioning. Since then the position of Suning is hard to shake in Nanjing.